Brand Blueprint: Understanding & Building Your Identity

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Branding is more than a logo – it’s the feeling people get when they experience your business. In this beginner-friendly course, you’ll explore what branding truly means, why it matters, and how to start building your own authentic brand. Through engaging lessons and practical exercises, you’ll come away with a clear understanding of how to craft a brand that speaks for you and connects with your audience.

Course Content

Module 1: What Is Branding?
The difference between a logo and a brand
Branding vs marketing vs identity
How branding influences perception
Examples of powerful branding (big and small brands)
Module 2: Why Branding Matters
The psychology of trust and consistency
How good branding builds recognition
What your brand says about you before you say a word
The impact of branding on first impressions and loyalty
Module 3: What Branding Covers
Visual elements: logo, fonts, colours, style
Tone of voice and brand messaging
Your values and story
Brand guidelines: why they matter
Module 4: Where Branding Shows Up
Website and social media
Packaging and emails
In-person experiences (events, uniforms, signage)
Client communication and customer service
Module 5: Crafting Your Brand Foundation
Discovering your values and mission
Choosing a brand personality (with prompts and examples)
Creating your first mood board
Writing your first brand statement
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