Brand Blueprint: Understanding & Building Your Identity

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Branding is more than a logo – it’s the feeling people get when they experience your business. In this beginner-friendly course, you’ll explore what branding truly means, why it matters, and how to start building your own authentic brand. Through engaging lessons and practical exercises, you’ll come away with a clear understanding of how to craft a brand that speaks for you and connects with your audience.

Course Content

Module 6: Building Your Visual Identity
Picking your colour palette
Choosing fonts and style rules
Logo design options (DIY or pro)
Bringing it together in a simple brand kit
Module 7: Putting It All to Use
Applying branding to your website and social media
How to stay consistent with your brand voice
When to evolve or refresh your brand
Tips for brand alignment across platforms
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